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            Kablammo! Let’s party together next month 🎄͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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      <a class="brand-logo-link" href="https://www.lyonscreative.co.uk/" style="color:#d94463 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/61ec0bd22d44db6ecdb2a4ac/d9c0fa25-635a-4470-a05a-09f7c1d9d2b3/LC_logo.png" height="99" alt="Lyons Creative" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#000;height:auto;max-height:99px;max-width:100%;width:auto;"></a>
    
  
  

      
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><strong>Font ❤️ Friday and Other Designery Things #15</strong></p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.8744337499999997em;mso-line-height-alt:1.8744337499999997em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;text-align:center;">Hi, Subscriber First Name!</h3><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Thanks for Subscribing</span>  ♥</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#34368e;background-color:#fff;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Thanks for having me in your inbox. There’s a lot going on in the world right now. My friends, sometimes we have to try and distract ourselves from the sad things that are going on. Remember to take time out for you. Hopefully, this newsletter will give you a little “me time” for the next few minutes. <br>While researching a seasonal font (yup, you guessed it…Halloween) for a new project, I came across this playful font. Kablammo (yes, that’s the font name!):</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Created within the<a href="https://fonts.withgoogle.com/kablammo#about-kablammo" rel="nofollow" style="color:#d94463 !important;"> <span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Vectro Type Foundry</span></a>, Kablammo is described as the dancing font from outer space. It was inspired by toys and cartoons of the 80s and 90s plus the Memphis design movement.<br><br>You could ramp up the colours and present it in a fun way. I reckon you could even use it as a less spooky but still fun Halloweeny font (in case you get a last-minute design request!). Read more about its creation <a href="https://www.vectrotype.com/blog/kablammo-process-1" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a>. Ready to buy? No need, as it’s free – download from <a href="https://fonts.google.com/specimen/Kablammo" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Google fonts</span></a>. Groove is in the heart! <br><br>Bonus - check out the fun emojis within the font set, they made me smile.</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="4" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.3em;">FONTS</span></p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#34368e;background-color:#fff;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Spooky, stylish scripts<br></strong>Well in case that client wants a traditional <a href="https://fonts.adobe.com/collections/monster-pack" rel="nofollow" style="color:#d94463 !important;">spooktacular font</a>, you can design a spooky graphic using a few fonts in the Adobe collection. If you’re not with Adobe, try Google fonts especially the <a href="https://fonts.google.com/specimen/Creepster" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Creepster</span></a> font – very Herman Munster.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Extra, extra, read all about it <br></strong>Discover news stories on type from around the world. <a href="https://fontstand.com" rel="nofollow" style="color:#d94463 !important;">Fontstand</a> is a website created and curated by design journalists and editors. As well as reading the stories behind the font, you can buy and try - they partner up with very cool type foundries.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>A quick font history<br></strong>This article ‘<em>Where do fonts come from?</em>’ has a very quick overview of the start of fonts. It covers font right from the bible up to AI today. It also covers the unfair payment to some typeface designers. It’s a similar story to <a href="https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it" rel="nofollow" style="color:#d94463 !important;">Carolyn Davidson </a>who designed the Nike logo. But there are changes to make it better and fairer. Have a quick read <a href="https://thehustle.co/where-do-fonts-come-from/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a>.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Adobe to the Max<br></strong>AI is everywhere but there are still humans behind it. Even though companies like Adobe are bringing out more and more tools to make our designing lives easier, we’re still the ones in control. Well, for now anyway (I say to my children… The Terminator is coming… cue rolled eyes). Adobe Max had their annual conference this October. A keynote that stood out for me was from <a href="http://draplin.com" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Aaron Draplin</span></a><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">.</span> He created for clients (made a tonne of money and paid his debts) but also created designs he loved for himself and sold them too! No fancy business just him and his wife selling his book. They went on a tour and sold them out of a truck in 2017. Legend!<br>Watch the sessions from Adobe Max <a href="https://www.adobe.com/max.html" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here.</span></a></p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Tiny masterpieces to the big screen <br></strong>I went to a conference for copywriters last week – #<a href="https://www.copywritingconference.com" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">CopyConX</span></a>. Eh? Why? Well, thanks to the lovely <a href="https://www.linkedin.com/in/nikkipilkington/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Nikki</span></a>, I had a ticket to attend. It was for copywriters, but the talks were relevant to any creative business. Of course, I was looking at fonts, the images, branding and all the visuals. One presentation that really stood out was by <a href="https://www.copywritingconference.com/speakers/tiffany-markman/" rel="nofollow" style="color:#d94463 !important;">Tiffany Markman</a>, who used visual artist <a href="https://www.instagram.com/tanaka_tatsuya/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Tatsuya Tanaka</span></a> to illustrate her talk. Tatsuya specialises in miniature art using everyday objects. Very clever and I love how they were used in the presentation slides. Check out his tiny but mighty works. </p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">A bonus Friday funny… copywriter <a href="https://www.linkedin.com/in/daveharland/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Dave Harland</span></a> closed the day with his talk on injecting humour into your copy. He highlighted an estate agent Lesley Hooks who has fun with her house <a href="https://www.lesleyhooks.co.uk" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">descriptions</span></a>:</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Contract Killer<br></strong>No, no Halloween funnies here. Just a reminder to make sure your work is covered by contracts. I have to hold my hands up as I have a few retainer clients with a rolling verbal agreement (naughty!). But whenever I get a new client, I send out a contract and non-disclosure agreement (NDA).<br>Have a look <a href="https://stuffandnonsense.co.uk/projects/contract-killer" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a> at this very reasonably priced design contract template by Andy Clark.</p>
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      <div class="section-caption-text" style="position:relative;"><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;"><strong>Networking</strong></p><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;">I know, I know! I always bang on about networking. But I wrote this <a href="https://www.linkedin.com/feed/update/urn:li:activity:7122114928953409536/" rel="nofollow" style="color:#d94463 !important;">LinkedIn</a> post on networking as a freelancer, and it seemed to resonate with a few people. So see what’s on in your area. Don’t be freelancing all alone. And if you can’t make an in-person event, check online. Join Freelancer Magazine’s <a href="https://freelancermagazine.co.uk/shop/freelancer-magazine-virtual-coworking/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">online coworking sessions</span></a>. And if you’re feeling up to a Freelancer Christmas Party – join us on Friday 24th November in London – <a href="https://freelancermagazine.co.uk/shop/christmas-party/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">tickets are still on sale</span></a>. It’s sponsored by IPSE and you get two welcome drinks included with your ticket. I’m giving out free hugs too!</p></div>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Client nightmares<br></strong>We’ve all been there – the client from another planet! We think “is it me – have I done something to provoke this?” Well, it’s most probably not you. This spooky article from Creative Boom on frightful clients nails it. Read it <a href="https://www.creativeboom.com/tips/clients-from-hell-how-to-navigate-nightmarish-scenarios-as-a-freelancer/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a>.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">October is Black History Month in the UK, and a few people actually asked me why I didn’t post about it. Well, every month/day is black history. Some companies use it to promote black people but then forget about it for the rest for the year. The same happens with International Women’s Day and Pride Month. We should try to celebrate, remember everything, and include everyone every flipping day… although this won’t work for Bring Your Child to Work Day. <br><br>I’ll end with a note by author Maya Angelou on creativity. <br><br>“You can't use up creativity. The more you use, the more you have.”<br><br>No, AI is not going to replace you! <br><br>Go create - Happy Friday people!</p>
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