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            Writing makes a writer, write?͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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      <a class="brand-logo-link" href="https://www.lyonscreative.co.uk/" style="color:#d94463 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/61ec0bd22d44db6ecdb2a4ac/d9c0fa25-635a-4470-a05a-09f7c1d9d2b3/LC_logo.png" height="99" alt="Lyons Creative" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#000;height:auto;max-height:99px;max-width:100%;width:auto;"></a>
    
  
  

      
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><strong>Font ❤️ Friday and Other Designery Things #22</strong></p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.8744337499999997em;mso-line-height-alt:1.8744337499999997em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;text-align:center;">Hi, Subscriber First Name!</h3><p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Thanks for Subscribing</span>  ♥</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#34368e;background-color:#fff;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Welcome back, or if you’re new here thanks for signing up!<br><br>I didn’t see myself as a writer two years ago, when I started this newsletter. But here I am. Writing! So thanks for sticking with me, and for your lovely feedback.<br><br>And I don’t just write the newsletter these days. <br><br>This month I wrote an article called “Trade Secrets” for <a href="https://www.thestrad.com/magazine" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">The Strad</span></a> magazine, which I design. It was a step-by-step guide to Photoshop retouching skills for luthiers (the people who make stringed instruments – in case it comes up in a pub quiz). <br><br>This month, I’m writing the June edition of the “Sunrise Club” newsletter for Freelancer Magazine. <br><br>And this week, I started writing a blog for my website called “Do awards matter?” In the name of research, I put a call out on LinkedIn for different views. Phew! I didn’t expect to get that many <a href="https://www.linkedin.com/posts/angelalyons1_finalist-activity-7200520535452057601-nS05?utm_medium=member_desktop&amp;utm_source=share" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">comments!</span></a> I got so much feedback it’s now turned into an article! <br><br>So I suppose I AM a writer… of sorts.<br><br>And “as a writer” (haha)… I love script <a href="https://fonts.ilovetypography.com/category/handwriting" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">handwritten fonts</span></a>. I’m always looking for a more gentle creative turn instead of the regulars like ‘Marker pen’. Let’s take a look at Olicana.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">This comes in three weights. I especially like the rough as it looks a little more realistic, like a fountain pen (who still writes with those – I have one!) or a quill. It comes with various ligatures (swirly bits) includinga splat of ink. Reminds me of Guy Fawkes. You can purchase it <a href="https://fonts.ilovetypography.com/fonts/g-type/olicana" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a> or if you have Adobe CC you can download it.</p>
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              <div class="section-caption-text" style="position:relative;"><p style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#313131;text-align:center;" class="">Image credit: <a href="https://fonts.ilovetypography.com/fonts/g-type" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">I Love Typography</span></a></p></div>
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      <div class="section-caption-text" style="position:relative;"><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;"><strong>Fresh from the grocers<br></strong>Have you seen the new brand identity for Asda? Advertising agency Havas has partnered with the Colophon type foundry and rebranded the supermarket with fresh new in-store display fonts. It has a playful mix of upper and lower case (unicase). The sticker design colours give it a certain approachable feel. What do you think? Do you like it? Read more about it <a href="https://www.itsnicethat.com/articles/havas-asda-graphic-design-160524" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span></a>.</p><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;"><em>Pic credit: It’s Nice that Is!</em></p></div>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>“Extra extra..<br></strong>read all about it…” if you’re old enough you’ll remember the TV slogan advertising a newspaper… no? Ah well – take a look at the slab serif typeface <a href="https://order.design/otf/stringer" rel="nofollow" style="color:#d94463 !important;"><strong>Stringer</strong></a><strong>.</strong> Looks similar to the type used for newspapers in the past but with a modern look. Fancy another pub quiz fact? “Stringer” is a slang term for a freelance journalist. </p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Fonts for Dyslexia<br></strong>I recently joined a webinar by Oliver Schöndorfer (Pimp My Type) with type designer Eleni Beveratou. It was an informative talk asking, <a href="https://www.youtube.com/watch?v=VpIECVH7Lno" rel="nofollow" style="color:#d94463 !important;">“Are dyslexia fonts any good?”</a> With their view on fonts designed for accessibility. It’s a good watch.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Kickstarter alert<br></strong>In last month’s FLF, I highlighted the book <a href="https://elliotjaystocks.com/book" rel="nofollow" style="color:#d94463 !important;">‘<span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Universal Principles of Typography</span>’</a> by Elliot Jay Stocks. Elliot has now launched a Kickstarter to produce a new book ‘Fine Specimens’, a collection of contemporary specimen graphics from indie type foundries around the world. <br><br>A Kickstarter is like crowd funder – it needs people to donate. If it doesn’t reach the target number of backers, the book might not get made (noooo!) Find out more <a href="https://www.kickstarter.com/projects/elliotjaystocks/8-faces-presents-fine-specimens" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">here</span>.</a></p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Things to do when you have nothing to do<br></strong>We’ve all been there… quiet times are a natural part of freelance life. Other times you need to stop and take a <a href="https://www.creativeboom.com/tips/how-to-use-downtime-to-boost-your-creative-career/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">breath</span></a>. Here are some articles from Creative Boom that are well worth a<a href="https://www.creativeboom.com/tips/managing-mental-health-in-2024-freelancers-share-their-strategies-during-turbulent-times/" rel="nofollow" style="color:#d94463 !important;"> read</a>.</p>
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      <div class="section-caption-text" style="position:relative;"><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;"><strong>Doing It For The Kids (DIFTK)<br></strong>I was on the <a href="https://www.instagram.com/reel/C7D1VRmoNhz/?igsh=MzRlODBiNWFlZA%3D%3D&amp;utm_source=ig_web_copy_link" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">road again</span></a> this month at the <a href="https://www.doingitforthekids.net" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">DIFTK</span></a> London meet up. It’s a freelance (also online) community for parents/carers, run by the amazing Frankie Tortora. The event was child friendly and had talks from people in the community. My biggest plus was I got to meet online friends in person for the first time. DIFTK has an informative, funny and award-winning <a href="https://www.doingitforthekids.net/diftk-podcast/" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">podcast</span></a> by Frankie and Steve Folland.</p><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#34368e;"><em>Pic credit: Saskia Albers of&nbsp;<a href="https://www.portrayyourstory.co.uk/" target="_blank" rel="nofollow noopener noreferrer" style="color:#d94463 !important;">Portray Your Story</a></em></p></div>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Come join me<br>I</strong>f you’re up for some online coworking this month, I’m hosting a session on <a href="https://freelancermagazine.co.uk/shop/freelancer-magazine-virtual-coworking/" rel="nofollow" style="color:#d94463 !important;">Tuesday 4th June</a> for Freelancer Magazine. Get on some work, meet new people and have some accountability. It starts at 09:30 and we have two 45-minute sessions of focused work time and some breakout rooms for informal networking in the middle. </p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I start chapter 51 tomorrow. Yup! It’s my birthday. Here’s a birthday gift for you. I know, I know – I should be the one getting the presents! I’m offering a 10% discount on my <a href="https://www.lyonscreative.co.uk/services" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">services</span></a> up until the 14th June. <br><a href="https://lyons-creative.moxieapp.com/public/lyons-creative/say-hi---free-15-minute-introduction-call" rel="nofollow" style="color:#d94463 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Book a call</span> </a>to find out more and quote “BIRTHDAY” for the discount 😉</p>
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