Every day in May: My marketing mix
May is my month to show up. Every single day.
I genuinely want to audit what I'm doing, get intentional about it and see what happens when I stop leaving my marketing to the gaps between client deadlines.
So here's the rundown of the channels I use to market Lyons Creative, why I chose them and what they actually do for my business. If you're a freelancer or small creative studio trying to figure out where to put your energy, hopefully this saves you some of the figuring-out time I've already spent.
If you only have time for one platform, LinkedIn is mine. It's where my clients are, where conversations turn into commissions and where I've built most of my professional relationships over the last few years.
I post a mix of things: behind-the-scenes from client work, thoughts on the design industry, the occasional real-talk post about freelance life. It doesn't have to be polished. It just has to be useful.
LinkedIn is long-game marketing. You won't post once and get a flood of enquiries. But show up regularly and people start to remember you, trust you and think of you when a brief lands on their desk.
My Newsletter: Font Love Friday (And Other Designery Things)
The Creatives Like Us Podcast
The podcast started as a way to amplify underrepresented voices in the creative industries and it's grown into something I'm genuinely proud of. Season 3 is in the works and the community around it keeps expanding.
From a marketing perspective, it does something that social posts and newsletters can't quite replicate: it lets people hear how I think. Forty-five minutes of conversation is a very different kind of trust-building than a carousel or a caption.
If long-form audio feels like too much, it doesn't have to be a full production. Even a short interview series or a handful of real conversations can do a lot.
My Blog
Yes, I write one. And yes, you're reading it.
The blog lives on my website and it does two things: it helps people find me through search and it gives me somewhere to go deeper than a LinkedIn post allows. I can write about editorial design, brand identity, freelance pricing, or apparently, my approach to showing up every day in May.
The blog is the long-form home base for everything else. A LinkedIn post might spark the idea. The blog is where it gets proper space.
Events and In-Person Community
I co-host Cowork Crew London, a monthly coworking meetup, and co-founded the Creatives Like Us event. These aren't marketing in the traditional sense but they are relationship-building in the most direct sense possible.
The people I've met at events have become collaborators, clients and cheerleaders. There's something about being in the same room as someone that accelerates trust in a way that even the best LinkedIn content can't quite match.
If you're not doing any in-person community stuff, I'd encourage you to try it. Even showing up to someone else's event counts.
Adobe Express: My Content Creation Toolkit
I'm an Adobe Express Ambassador and I genuinely use it for my own content. Carousels, social graphics, quick brand assets - it's where a lot of my visual marketing gets made.
Using a tool I actually believe in makes it much easier to talk about it authentically. That's a principle that applies beyond software: the best marketing comes from things you'd recommend even if nobody was watching.
The Through Line
Every channel I use shares something: they're built around showing up as myself. Not a polished corporate version, not a perfectly curated highlight reel. Just a real person with strong opinions about design, a genuine interest in other creatives and a business she's proud of.
That's the strategy. Be recognisably you, be consistent and give people a reason to pay attention.
Thirty-one days of May. Let's see what happens.
