JAM People Consulting
Logo and logo mark
From Invisible to Full of Personality: A New Brand Identity
The Challenge
JAM People Consulting had been operating for several years on a logo designed hastily at launch, with a visual identity that had never evolved alongside the business.
Their work sits at executive level, so the brand needed to convey that authority, while still showing personality behind it through colour and character.
With a period of growth ahead, new website, sales collateral and industry presence, they needed a brand that could hold its own in a competitive market and communicate the quality of their work at a glance.
“Your designs and what you we able to offer in terms of assets that were of great value to us - logos, PowerPoint presentation, social media assets - we’ve used them SO MUCH! ”
The Approach
We began with a brand discovery session to get under the skin of the business: I asked who they’re talking to, what they stand for and where they’re headed.
This involved a strategy document created by myself that asked about the company values and graphic design they currently had. We also discussed:
Brand discovery covering the company positioning, values and target audience
Competitor and sector audit
Logo concepts to be developed across two rounds of refinement
Imagery and social media template suggestions
Initial sketch ideas
The Results
The rebrand launched inline with the newly designed website and commissioned photoshoot. I had recommended associate photographers who I work with.
The new identity was rolled out across their website, email signatures, social media and print collateral.
Comprehensive brand guidelines to ensure consistency across all future touch points
Logo delivered in various file formats
Full identity system: colour palette, typography hierarchy, iconography style
Social media templates created with the new brand set up in Canva - easily accessible for the whole team to use.
To book a call with me to discuss your project is free, no obligations and no hard sell. Get in touch!
